Piratesbay Case Study Example | Topics and Well Written Essays - 750 words

Piratesbay - Case Study Example Examination has demonstrated that sites that offer free music and motion pictures don't control the substance being gotten to either by downloading or live spilling. Obvious, live gushing has gotten very well known in the ongoing past contrasted with downloading. Privateer Bay is an eminent site that offers a stage for nothing downloads of motion pictures and music without approval from proprietors. The site has more than 2,000,000 clients, and the number is relied upon to be more prominent in the coming hardly any years. There exist a few different ways through which privateer sound procure cash from the administrations it gives. Basically, nobody can direct business without procuring a few benefits. One of theâ principalâ approachesâ through which the Pirate Bay bring in cash is through notices on their site. Examination has demonstrated that Pirate Bay encourages sharing of a huge number of documents very month. This delineates a huge number of individuals visit the site each month. Numerous organizations have understood that on the off chance that they use Pirate Bay site to publicize their business, colossal benefits can be produced. Accordingly, manyâ business entitiesâ haveâ establishedâ contracts with Pirate Bay to publicize their items. Accordingly, ads have been the significant wellsprings of cash for Pirate Bay. The Internet innovation has revolutionizedâ business procedures and methods of activity. The Pirate Bay has understood the advantages of site improvement to incorporate stages that offices connects to other website pages. Sharing of connections has been another method of bringing in cash for Pirate Bay. The organizations wishing to advocate their sites pay the organization a specific measure of cash to share the connections to such sites. Obviously, it very well may be watched the Pirate Bay works a P2P plan of action since the substance in the site are shared among individuals of a similar level. The cloud-based media locales bring in cash through the offer of music and motion pictures in the different online stages. What's more, the destinations

Suggested market strategy for Nandos restaurant chain

Proposed advertise technique for Nandos café network It is an individual report plotting a recommended showcasing procedure, concentrating in detail on one of the objective markets, for the future promoting course of the picked organisation(NANDOS) in managing the issues and issues recognized. It depends on the swot and twos investigation done on nandos. As per the prior research done on nandos the detailing of suitable points and goals and basically conversation of the key decisions is finished. Recognizable proof and conversation of the picture and situating system is additionally done which is portrayed by a strategic showcasing plan, examining in detail any applicable promoting blend movement. The swot examination and showcasing blend plans of its rivals is portrayed. The point is to focus on advertising techniques instead of concentrating on more extensive corporate key administration issues. The primary focal point of this task is on building up a proper strategic showcasing blend plan for a suggested system and exhibiting proof of more extensive research and perusing. Nandos is one of the quickest developing café network with a portugese/Mozambique topic. Nandos is known as the home of incredible flame broiled peri chicken. Nandos was conceived in 1987.earlier it was named as chicken land, however was renamed again after its originator Mr. Fernando Duarte. Begun in Southern Johannesburg, South Africa with a Portuguese/Mozambican subject. It was framed by two companions Fernando Duarte and Robert Broz in africa. It has claim to fame of new blazed barbecue chicken spiced with Periphery sauce, indigenous Its development can be seen with the way that there are around 700 eateries in 29 nations. It propelled its first eatery in UK in 1992 and now has more than 200 Nandos in here. . Capacities It is a café devoted to individuals with a hankering forever, individuals who love to snicker and exist to eat. At Nandos we put stock in our fire flame broiled Periphery Chicken, we accept its the best on the planet. Taste the just one of its sort quintessence and fire of our Periphery chicken which is just one of its sort. Nandos is of the best café network on the planet as it vows to offer a world class chicken involvement with sensible costs with unfailing quality, worth and commitment to its purchasers. Human Resource Team: Nandos prior known as chickenland started from South Africa.It is chain of chicken cafés, which showed up in the UK in 1992. Nandos has around 137 eateries with a staff of 2,000 and a HR group of 30. Every café has a group of two mates who are responsible for HR division . (http://www.nandos.com) Nandos the executives centers around giving well disposed and brief administrations to customers.It likewise centers around setting a solid accentuation on staff inspiration, accepting that cheerful representatives are the way to give great client support. Each café chief is known as a Patraos meaning Portuguese for leader of the family. Territory administrators are known as MDs and every ha a pleasant spending plan to hold gatherings and days out for staff.The the board is viewed as significant in running the cafés. Money Nandos has been developing as an eatery at a fast rate.it has around 700 diners in around 29 nations with the working benefits of about $140 million. iIt was propelled in the UK and Ireland itself in 1992 and now has 217 cafés here, all straightforwardly claimed and operated.Whereas in its beginning nation i.e South Africa,it has around 250 outlets which are establishments. The vast majority of its different markets are populated by establishments. (Business Times Online, UK) One of the most significant advertising instrument is 7 ps of promoting: 7 Ps of MARKETING: 7 ps of advertising incorporate physical proof, place, value, item, procedure, advancement and individuals. PHYSICAL EVIDENCE: Nandos fame could be effectively decided by glancing through its progressing expanding areas around the globe.Its roots can be seen in practically all developing countries. It is spread in around 31 nations which include: Australia, Bangladesh, Bahrain, Botswana, Canada, Cyprus, Fiji, India, Ireland, Kuwait, Lebanon, Lesotho, Malawi, Malaysia, Mauritius, Namibia, New Zealand, Nigeria, Oman, Pakistan, Qatar, Singapore, South Africa, Turkey, UAE, UK, USA, Zambia and Zimbabwe. Nandos is doing incredibly acceptable and spreading its spreading quick around the world. . Spot: Spot is reffered as the areas around the globe.It targets portraying the complete number of outlets. Nandos is situated in around 31 nations with in excess of 700 eateries is as yet developing quickly. Cost Entrance evaluating: It depends on keeping the contribution low evaluated to snatch the most extreme piece of the overall industry Rivalry valuing:- In this the attention on cost is less as thought about toâ non value competitionâ items, for example, area and administration Mental valuing:- This is showcase based methodology where the client mind is seriously influenced. Item Nandos Product portfolio principally includes fire flame broiled Periphery chicken which is the principle focal point of customers.The chicken is for the most part served in quarters,halves and wholes. Cold beverages, shakes, ice tea , starter are likewise served at an ostensible cost. Nandos additionally serves burgers, pitas, plates of mixed greens, wings and wraps. In certain nations, Nandos sells chicken livers, Espetada (a huge remain with a stick of chicken bosom and flame broiled peppers) and the Cataplana (a chicken and rice dish served in a conventional Portuguese copper dish). (www.nandos.com) It additionally makes a scope of sauces which incorporate Peri-Peri sauces, marinades, cooking sauces and a Peri-Peri Essence. (www.nandos.com). Procedure Astounding taste with nourishment - The chicken furnished is lower in fat with incredible taste and high on protein. Newly arranged Premium chicken are chosen for Nandos. At that point they are cut back for overabundance excess and marinated in Peri-Peri sauce for 24 hours for the astonishing taste. Exciting Grilling Chicken is appropriately barbecued stripped on an open fire bringing about lower cholesterol and fat. What's more, is treated on client inclination like lemon and herb, mellow or extra hot Peri-Peri. Utilizations 100% characteristic fixings and no additives, flavors, hues and no additional MSG. Advancement 360â ° special methods are utilized. For winning prizes and limits scratch cards are provided when a request is put on different combo dinner. Unique offers like worth dinners offer more noteworthy incentive for cash for the client Individuals Agreeable and brief administrations to clients. Fitting relational abilities, bent, and administration information. Responsiveness, unwavering quality, affirmation, sympathy are the KRAs Changing the exchange an incentive to the client life time esteem. Tasks Nandos is known for its mind-boggling staff. They give their best to make it a lifetime experience for the clients. I talked with some group to decide about their encounters in nandos and as indicated by the individuals it was perhaps the best café experience for them. Most popular for its peri-peri chicken which is truly mouth watering. Regardless of whether the café is occupied the request put comes to you in under 10 - 15 minutes. Not at all like different eateries the staff collaborates as opposed to irritating the visitors. Extraordinary compared to other part about nandos is that it has choices for vegan individuals too.There are a few assortments of alternatives to look over baked goods and different sweets valued between  £2 to  £3.The administration is exceptionally brisk and superb. One can browse various assortments of menu. So nandos could be a lifetime and divine understanding for the individuals. Contender ANALYSIS Situating OF COMPETITORS: MC DONALDS It positions itself as the pioneer in fast assistance eateries. So as to look after strength, they market to a more youthful arrangement of people, much similarly that our Im Lovin It battle does. KFC KFC enterprise positions itself as the universes most mainstream chicken café network, gaining practical experience in extra firm seared chicken, Twister and Colonels Crispy Strips chicken with home style thoughts which are not quite the same as others SWOT MATRIX OF McDonalds Here are some significant strengths,weakness,oppurtunities and dangers of mc donalds are depicted. Qualities McDonalds is considered as a market head in both the local and universal markets. It has an effective food planning style that follows the procedure in an orderly manner The food is modest and bunches of assortment is accessible. Shortcomings High leasing cost and high fixed expense. Value rivalry with the contenders bringing about low income. There is absence of item development as a similar menu is being utilized from quite a while. Openings It can adjust to the necessities of the social orders and experience a creative product offering McDonalds still has plans for increasingly universal development. Dangers The companys forceful global development. Outside cash variance as it utilizes standard estimating for its food things. SWOT ANALYSIS OF KFC Qualities KFC has solid trademark plans. Positions most noteworthy among every chicken café for its benefit and menu assortment. Dispersion system. Shortcomings Conceded powerlessness to offer quality assistance. Absence of information about their clients. Clashes among KFC and PepsiCo societies. Openings Abroad extension with the fast financial development. Refreshing eateries. Dangers Expanding wage rates legitimately influence menu costs. Changing client requests. BRAND AUDIT KFC McDonalds Brand picture Can chicken, wings of chicken, their mascot Chicken burgers, cone frozen yogurt, Ronald What is your observation towards the client Appreciate Crispy Chicken Experienced help which is the business standard. Jobs these brand play in your life Worldwide Appeal Worldwide intrigue with offering best support in industry What is the purpose behind going there To have chicken served A multi cheap food decision Level of mindfulness High High PESTLE Pestle is a truncation for the variables that ought to be comprehended by a com

The Ultimate Guide to Starting Your Business as Digital Nomad

The Ultimate Guide to Starting Your Business as Digital Nomad © Shutterstock.com | TwinsterphotoIt is not just a recent trend, but more and more entrepreneurs consider to start their companies as a digital nomads. In this article, we will learn 1) who are digital nomads, 2) why it is worth to become a digital nomad, 3) how to become an entrepreneurial digital nomad, 4) tools required for digital nomadic lifestyle, and 5) examples of successful digital nomads.WHO ARE DIGITAL NOMADS?A Digital Nomad is an individual who performs his/her duties as an employee or worker for a business by working remotely, i.e. from home, from libraries, coffee shops, etc. These individuals make use of the various telecommunication technologies to fulfill their job responsibilities and conduct their lifestyle in a nomadic way. Digital Nomads or Nomadic professionals work as freelance photographers, freelance writers, affiliate marketers, software developers, logo designers, web designers and other types of knowledge-based workers who can work and deliver irrespectiv e of their physical location.Some of the technologies which Digital Nomads make use of to work include wireless internet, cloud-based applications, smartphones, VOIP (voice over IP), etc. to earn their income from wherever they live and even if they are travelling. In some cases, these individuals may also utilize co-working spaces as well as shared offices to work.Short history of a Digital NomadIt all started back in 1983 when Steve Roberts became the first digital nomad as he set out on a computerized recumbent bicycle. Later in 1985, Wi-Fi was born and made way for more people using the computer systems to search information. The number of people using the internet was between 20-30 million by the end of the next decade. The term ‘Digital Nomad’ was first used in 1997, but it was only in 1999 that digital nomads became technically possible for the masses. Later on, websites such as Elance and oDesk were launched and were meant for freelance workers to find work and get paid, irrespective of their location. In 2009, National Geographic launched the Digital Nomad Blog as, by this year, this concept had become fairly common. The floodgates however truly opened in 2011 and till date, there has been no stopping the Digital Nomads.WHY IT IS WORTH TO BECOME A DIGITAL NOMAD?Top Reasons for becoming a digital nomad:Nomadic lifestyle is cheaper One of the top reasons why it is worth becoming a digital nomad is because nomadic lifestyle is much cheaper than staying at home, at least in some of the cases. According to the spending patterns of some of the digital nomads, it is cheaper to be on the go rather than staying put in one place. When you stay at one place, then you tend to pay extra sums of money for expenses like electricity bills, food costs, Wi-Fi costs, etc. But if you are travelling and working, then some of these costs may be cut down.Nomadic Lifestyle makes you more productive Another reason why you could consider being a digital nomad is because Nomadic lifestyle forces you to organize yourself more and this in turn helps you become more productive during the hours you spend working. At the beginning of your travelling period, you may be pumped up and excited about the new places and may end up exhausting yourself. Then it will finally occur to you that you are not on a vacation, and this will infuse in you more energy to perform better and be more productive using productivity tools.Nomadic lifestyle increases your horizon, and you can get more ideas through it It is a fact that as you travel and work, the nomadic lifestyle that you have chosen for yourself inspires you, the culture of new places acts as a backdrop for new ideas and you begin to inculcate these ideas and inspiration in the way you work. The life experiences of people you meet on the way act as a teacher and helps you avoid making mistakes they did. These people you meet on the way brings a fresh perspective to your ideas, and this helps you become better at what you do.HOW TO BECOME AN ENTREPRENEURIAL DIGITAL NOMAD?The following are some of the Steps you can follow for becoming an entrepreneurial digital nomad:Step #1: Save a sufficient financial basis or Consider taking risksThe first step to being on your path of becoming a digital nomad is to consider saving some money. You need to secure your finances and have sufficient capital to support the lifestyle that you aspire to lead. You need savings to travel, move around, pay your bills and buy that flight ticket to your dream destination. Well, the amount that you need to save depends upon your needs, cost of living of the place you are going, the lenght of your staying as a digital nomad, and how much luxury you aim to live in. But on the other hand, if you are someone who likes to take a few risks in life and don’t believe in saving, then you can just go with the flow and see how it will turn out to be a digital nomad.Step #2: Prepare essentials for being a digital nomadThe nex t step is to gather up the essentials that you might need on the way to a nomadic lifestyle. Well this one goes without saying but if you are a freelance writer and write on your laptop, then you will need to your laptop as well as the supporting accessories like the charger, portable net connection and others. Similarly, if you are a freelance photographer, then you need to carry your camera, the lenses, the charger, batteries, memory cards and other supporting accessories. While carrying the necessary is important, it is even more crucial to eliminate the unnecessary. As a nomad, you will be happier with the minimum possible stuff to carry.Step #3: Try to find a partnerYou might welcome the change of being a lonely traveler through the initial few days of your nomadic lifestyle, but you will soon realize that doing it all alone isn’t as easy as you thought it would be. When you travel, you are exposed to many uncertainties, and thus it is critical to have a partner or a backup. Your partner will not only be useful for your profession but will also share the dedication and burden of your work. Choose someone you trust and one who takes as much pleasure in this lifestyle and work area as you. Your partner can however either choose to travel with you or can take up a fixed base and work from there.Step #4: Make sure the idea/business model is not adversely affected by your nomadic lifestyleAnother thing that you will need to keep in mind is that your business model or professional idea must in no way get affected by the nomadic lifestyle that you choose. The best way to ensure this is that the business or startup you are thinking of pursuing must not tie you or hold you down in one place. This is why it is important to do something where communication can be done online so that your work can be taken with you wherever you go. If required, you can adjust your lifestyle as per the requirements of your startup. Come up with a business model that will only benefi t from the fact that you will be travelling or moving around from one place to another.Step #5: Choose a starting locationThere is no one best location in the world which is best for those who wish to be digital nomads or wish to tread on the path. There are numerous factors that may affect your choice of the country or location of starting such as cost of living per month, accommodation, your personal preference, etc. Some of the countries or locations that benefit those who wish to work as digital nomads include Cambodia, Vietnam, Thailand, Laos, Costa Rica, Columbia and Malta, etc. You must carefully consider the choices, weigh the factors that affect these choices and then select the right starting location for your project or work. Choosing the right starting point is extremely important as it will give you a direction and if chosen correctly, will encourage you to continue.Step #6: Figure out a reliable income without dependence on a locationThe next step to becoming a digital nomad is to choose an income source that won’t be affecting or be dependent upon the location you operate from. For example, if you are a freelance writer, then your job mainly is to write and deliver the work to the client through the internet. This job is not dependent upon your location or on the location of the client. Thus no matter that part of the world you write at, with an internet connection, you can easily send it and make money.Also, it is important to not expect some great cash flow at least in the initial few years of your startup since startups require investment and profit may only start showing after at least 2 years. But this is different than freelancing because freelancing doesn’t require a major investment. This is why it is important for a fresh entrepreneurial digital nomads to save some money in advance so that minimum trouble is faced during the first few years when the money hasn’t started flowing in yet.Step #7: Hire a virtual assistants and interna tional teamThe next step to becoming an entrepreneurial digital nomad is to start building on a team of workers around you. Hire virtual assistants from anywhere in the world, pay them online and get work delivered through the web as well. This will give you a support team around you to pull off jobs easily, faster and with much more convenience. Make sure you pay your team timely so that you don’t lose the talented and hardworking ones. The more international and diverse players you can get on board, the better it will be for your business. An amalgamation of ideas, creativity and work will give a strong boost to your startup.Step #8: Stay fully committed and love your startupIt is extremely important for you to be extremely passionate about your startup and love it immensely. If you do not have the passion and the zeal to run it, you might end up giving up on it at the very starting, thus leaving you with nothing but loss and disappointment. If you love what you do, the chances of success will only increase. Even if results don’t start showing soon, don’t be disappointed and keep working hard. Also, only work on projects you think you will love investing your time, energy and money into.TOOLS REQUIRED FOR A NOMADIC LIFESTYLEHere are some initial tools you will need when starting your digital nomadic journey.Traveling toolsKayak This platform helps to find the best travel deals and compares each with thousands of aggregators.Priceline This platform is yet another necessity for digital nomads since it bids low on last minute flights and checks their price breaker deals as well.AirBnB This platform helps to look for all kinds of accommodations such as hotels, bungalows, villas, and resorts, etc. for your stay in a new city.Communication toolsGmail Outlook is out, Gmail is in and is a necessity for all digital nomadsSkype Call anyone from anywhere for no cost at all! Not just call, you can also video call your friends using this communication tool.Goo gle Voice This is a service that gives you one phone number to route and forward to any phone, highly customizable.Doodle This is a communication tool that helps to schedule meetings very easily and that too with people belonging to all parts of the world.Invoicing Shopping ToolsPayPal This is a must have for anyone who works through the internet as it enables all payments via the net.Freshbooks This is a portal that enables online invoicing and bookkeeping.E-Junkie This platform handles all payment and fulfillment for your audio book, eBook and other products.Clickbank This is a digital products retailer that is priced very reasonably and offers an amazing affiliate community as well for your services and products.Online Marketing toolsAWeber This is a leading provider for customer list management/mailing and promotional marketing related needs.Mailchimp This is a competitor of AWeber, which provides a simpler email newsletter and gives a $30 credit too by signing up throu gh thrilling heroics.Market Samurai This is excellent and most in-depth softwares available for doing in-depth SEO keyword research and market research.Fiverr This is a site that is very helpful for online promotions and is a kind of a marketplace where people will perform many actions for just $5 USD.Self-Organization Goal-Setting toolsWunderlist This is an easy and simple to use to do list that helps digital nomads in keeping up with their goals.EXAMPLES OF SUCCESSFUL DIGITAL NOMADSThe following are some superb examples of digital nomads from whom all of us can learn something:Tim FerrissTim Ferriss is very popular and successful digital nomads in the world and is the author of the very famous book titled ‘Four Hour Work Week. Tim is an author, entrepreneur, angel investor as well as a public speaker who lives a nomadic lifestyle and holds many honors and recognitions to his name. After graduation, Tim worked with a data storage company but while he was employed, he started building his own internet business. Besides having written several books and blogs, he teaches a concept called lifestyle design under which he promotes mini-retirements and alternate career paths which he also himself follows. He truly inspires us all to take the plunge, engage in the unheard of and live life on the edge.Jodi EttenbergJodi Ettenberg began her career as a corporate lawyer and then quit her job to travel. She then started a blog by the name of Legal Nomads to share the stories of her adventures. As this site grew in popularity, she began receiving offers to work as a freelance writer and travelled around the world pursuing her digital nomadic lifestyle and living it all up. Her interest in the last few years has been more concentrated on food, and she also starts small group food walks in Vietnam.Jodi is an excellent example of someone who took the risk of leaving her settled life behind and took onto travelling and freelance writing. She continues to inspire people around the world.Jay MeistrichJay Meistrich is yet another inspiring example for everyone who wants to live and work as a digital nomad. Jay lived in San Francisco before he sold everything and took up backpacking. He has travelled to more than 45 cities in 20 countries and works for about 50 hours a week on his startup. He says that his total cost of living as a digital nomad is less than just the rent he paid in San Francisco. Jay not only rejects the idea of a 9-5 job but also the idea of settling down, boredom and of having a bucket list. According to him too, travelling is cheaper than staying at home.

History of American Medicine Essay - 1282 Words

History of American Medicine Final Paper PART I(a) With the creation of Medicare in 1966 in order to expand access for the elderly to the American healthcare system, the ways in which medicine and its corresponding industries were conducted were irrevocably changed. Prior to its inception, only 65% of people over 65 actually had proper health insurance, as the elderly paid three times as much for healthcare as young people (Stevens, 1998). The private medical sector had much more control over who they would treat, how much they would charge, and more; the passing of Medicare freed up the elderly to have reasonable access to healthcare as a consequence of a lifetime of paying into the system. The way Medicare was originally organized,†¦show more content†¦With Medicare, however, more people qualified for insurance, making them more willing to go in for preventative care (and thus preventing the need for expensive procedures later by detecting and solving problems early). Furthermore, the presence of Medicare made re cipients of Medicare 100% able to pay for their healthcare, since their coverage was provided by the federal government; this avoided problematic avoidances in payment, thus lowering the risk pool and keeping costs down. Physicians are also allowed to collect their fees right from carriers, limiting patient liability, though it is much more profitable and advantageous to them for patients to pay their physicians directly and simply get a refund from Medicare later. Medicare’s eventual organization, however, soon allowed for third parties to enter the health care market, and ensure that corporations had a larger stake in the health care system. Because of the federal government’s relative inexperience, people and medical practices would simply choose to use private fiscal agents such as the Blue Cross Association to ensure they had experienced figures. 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The World Health Organization Describes Mental Disorder

The World Health Organization describes mental disorder as â€Å"a combination of abnormal thoughts, perceptions, emotions, behaviour, and relationships with others† (Mental Disorder). Some mental disorders include depression, schizophrenia, bipolar affective disorder, dementia, anxiety disorder, etc. Mental Illness is very important today as about â€Å"1 in 5 adults in the U.S.–43.8 million, or 18.5%–experience mental illness in a given year† and about â€Å"1 in 12 adults in the U.S.–10 million, or 4.2%–experiences a serious mental illness in a given year that substantially interferes with or limits one or more major life activities† (NAMI). It is essential that people are able to treat their illness. A 2010 studies showed that about 3.9 million U.S. adults have severe mental illness that are left untreated. Out of the 2.6 million people who have schizophrenia, 51% of them are untreated. Untreated, people are shown to be an imminen t danger to themselves and to others (Fast Facts). 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She found rotten food, cold showers, prevalent rats, abusive nurses, and patients being tied down in her famous expose Ten Days in a Mad House. What she documented had been pretty standard mental health treatment for centuries, but her work led the charge in mental health reform. It s been a long battle. Nearly

Sleep Deprivation Essay - 1183 Words

Sleep is a necessity that people require to live a healthy lifestyle, and to partake in daily activities. Sleep is something that improves concentration, physical health, and provides energy. Steve Jobs once said, â€Å"For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.† Steve Jobs is proclaiming that to receive the full benefits of sleep, people must sleep the recommended hours. College students continue to undergo a lack of sleep as they persist through their time-consuming days. This lack of sleep leads to sleep deprivation and the harmful effects it persists of. Sleep deprivation has been found to be common among college students, as students now are sleeping less and less. Students are being†¦show more content†¦Studies have shown â€Å"during sleep, your brain is taking your memories, reactivating and looking at them again, and storing them in a more efficient and effective form† (Stickgold 3). Since many st udents are not receiving the proper sleep and hours, the recollection of these memories is not being stored effectively. Because of this loss of recollection, students with sleep deprivation are struggling more academically than students who do not suffer from sleep deprivation. Many students are affected by sleep deprivation as people persist through their tightly packed schedules. There is a common misconception regarding what sleep deprivation is. Sleep deprivation is the condition of not having enough sleep. Many students do not sleep the recommended number of hours they should be receiving. According to Harvard University’s Division of Sleep Medicine, â€Å"only 11 percent of American college students sleep well, and 40 percent of students feel well rested only two days per week† (Harvard Division of Sleep Medicine). 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When a class is about to end and the teacher announces the homework requirements, everybody wants to flee. â€Å"When school’s out, it should be OUT.† Homework has historically been given to students to reinforce what they learn at school and ultimately help them learn the material better. However, too much homework is not helpful, and can be counterproductive

Critical Analysis of an Article

Question: Discuss about the Critical Analysis of an Article. Answer: Introduction: The relevant thesis statement for this article would be: Reasons for the low productivity of New Zealands industries is the developing management capabilities for enhancing the performance of industries, so that the economy of New Zealand growth. The strengths of this article include an elaborate listing of issued considered as critical by the Chief Executives for different sectors (Public, Private, Not-for-Profit) and industries operating in New Zealand, identification of reasons for the poor growth of industries, listing of reasons for the brain-drain in New Zealand and identification of different categories of managerial capabilities required by managers of New Zealand (Hutchison and Boxall, 2014). Three categories have been identified for enhancing management of organizations: managing situations related to uncertainty renewal of business model, handling business partners stakeholders and handling human resources the limited internal resources possessed by the organization. The weaknesses of the article include a response from a limited number of respondents, selecting only one respondent from an organization and the entire data provided in this article is descriptive. The article does not explore the extent of managerial capabilities possessed by the managers of New Zealand that have been identified in this article and how they can use those capabilities to their advantage in challenging scenarios. Rather, it only provides the managerial capabilities required in New Zealand. Challenges faced for the implication of the new management skills In my viewpoint, it is easier to enlist the managerial calibre and talent that is required to improve the performance of different industries, but it is very difficult to measure and represent the managerial capabilities possessed by different levels of managers in quantitative form. It is very important to make a list of most challenging situations and key risks encountered by different industries in order to address or tackle them in a better way. Likert scale is an effective tool for rating the intensity of different challenges and risks. Yes, I do agree with the thesis statement because management plays the most important role in streamlining the performance of an organization operating within a particular industry and improving its efficiency/ productivity. There are different levels of management that take decisions for the smooth functioning of an organization. For example, strategic decision making related to issues that have long-term implications for the organizational structure, broadening the product/ service categories, supply chain, targeting new market segments etc. is done by the upper management. Tactical decision making related to issues like short-term sales targets, staff management, marketing techniques etc. is done by the middle level management. Operational decision making regarding the day-to-day activities taking place in an organization is done by the front-liners or the low-level managers. Entrepreneurship can be defined as the ability of the management to run a business with the available resources and making business decisions on the basis of present market scenario and future uncertainties. A good management runs a business while accepting all the challenges, anticipates risks and learns from the mistakes make by the organization itself and other organizations in the same/ different industry. Innovation is the key to succeeding in todays competitive environment. It is about efficient utilization of the available resources and making appropriate decisions that help an organization to earn maximum profits. The organization needs to exploit all the available opportunities that lead to success. For every organization selling products or services or both, it is very important to have knowledge about the market (trending techniques/ technologies, market size, the scope of profitability/ growth, pricing trends etc.) and the customer base. These days it is very important to create an excellent customer experience (Mastrini, 2008). Every organization should do a PEST analysis to understand all the external factors that impact the organizations decision making. This analysis takes into account the Political (political stability, level of democracy, the attitude of government towards trade, laws related to wages, consumer laws, trade regulations, laws related to taxes etc.), Economic (employment level, purchasing power, income distribution, inflation rate etc.), Socio-Cultural (demographic factors, standard of living, lifestyle, traditional values, beliefs etc.) and Technological factors (investment in R D, introduction of new operational techniques, acceptance of new technologies etc.). Every organization is accountable to its shareholders and primary/ secondary stakeholders. Stakeholders include everyone who is associated with the organization in a direct or indirect way. Primary stakeholders include existing customers, employees of the organization, suppliers of raw materials/ machinery, financial investors etc. The organization's decisions and operations have a direct impact on these stakeholders. Secondary stakeholders include media groups, governmental/ non-governmental agencies, pressure groups, general society etc (Matheson and Oxley, 2007). An organization needs to create value for its stakeholders as well as shareholders and win their trust for the maintenance of brand image and sustenance of market share. In todays market where there is so much competition among the brands, it is important for an organization to make strategic decisions in order to gain an edge over their rivals. An organization can create a leadership in the market by means of pricing techniques or by using differentiating factors like quality, customer service and innovation that serve as the USP of the organization. This helps in creating a unique perceived value for the customer base. Competitive advantage can be attained by utilizing the key strengths possessed by the organization like availability of resources (land, capital, labour, infrastructure, raw materials etc.) and core competencies possessed by the organization- supply chain management, inventory management, manpower management, superior technology and strong organizational structure. Gaining a competitive advantage guarantees a better quality of products/ services, improved overall efficiency, and greater revenue generation (Morison and McMullan, 2013) . It is critical to analyse the existing competitors within a particular industry on the basis of their strengths and weaknesses. This helps to envision the future risks, challenges, and opportunities. Analysis of existing competitors can be done with the help of information related to their capital investments, adopted marketing techniques, website, product/ service portfolio, CSR initiatives, investment in R D etc. This analysis can serve as a base for the formulation of organizational strategies along with their implementation and evaluation (Matheson and Oxley, 2007). It is equally important to keep a check on the development of potential competitors in the given industry. It is the management of the organization that decides how the different departments of the organization should interact. The management is responsible for planning, organizing/ implementing, monitoring and controlling in order to achieve the organizations objectives. It is the responsibility of the management to analyse the market trends, availability of internal resources, external factors affecting the business of the organization, level of competition within the industry in which the organization operates, the level of support from the stakeholders etc. and then formulate strategies. In an organization, it is important to design strategies related to sales target, operations, supply chain management, financial investments, marketing promotions, human resources and technology up gradation (Mastrini, 2008). The management is responsible for the assessment of opportunities and threats that may arise in future. Strategies need to be formulated in such a way that the organization gets a competitive advantage while keeping in consideration the strengths and weaknesses of the organization. Thus the vision of the management and their strategies can make an organization productive, successful and profitable. Every organization follows a business model that encompasses its target market segments, a list of products/ services offered by the organization, production techniques, distribution networking techniques, the industry it operates in, methods of revenue generations and initiatives were taken to improve customer experience. Regular changes are made in these elements to keep pace with the dynamic market. Organizations that are known for their success story like Google, Blackrock, Starbucks, BMW, Coca-Cola, Amazon, FedEx, Vodafone, IKEA, E-Bay, Samsung, Apple, Nike etc. have continued to rule the markets due to their innovation and restructuring of their business model (Mastrini, 2008). Zara, Revlon, and LOreal have established themselves as innovative brands because of their innovative and fast-changing product portfolio. They keep on introducing new products while keeping the customer preferences into consideration. DELL makes use of JIT (Just in Time) strategy to reduce inventory co sts. Several companies like BlackBerry, Atari, and Blockbuster Video Kodak etc. failed to adapt to the changing market demands and explore the available opportunities. Innovation and restructuring of the business model take place at different levels: Resilience- Minor changes take place at the organizational level so that the organization does not go out of the business. Changes are made in terms of procedures, processes, and culture in order to survive the changes happening at the industrial level. Renewal- Changes are introduced in the functioning of an organization with the motive of gaining a competitive advantage. Major changes are made in the existing business model (Morison and McMullan, 2013). Revolution- An organization makes use of available human resources, R D resources, financial resources and market knowledge to implement innovative ideas that lead to a shift in the fundamental operations and functions of the entire industry. This impacts the entire industry and helps an organization to become the market leader. Conclusion: While concluding the analysis of this article, we can say that the management plays a crucial role in determining the productivity and performance of the organization irrespective of the uncertainties, risks, and challenging market scenarios. Management is the defining factor for any organization. With the help of innovation, proper utilization of available human resources, market knowledge, proper utilization of resources and streamlined organizational operations, and the management of an organization can create a success story irrespective of its size. The management should make use of marketing tools to promote the interests of the organizations, gain support/ trust of stakeholders and to achieve the strategic goals (Ofili, 2014). Human Resource is the most important asset for an organization. Regardless of the size of the organization and the industry in which it operates, human resources can help in achieving competitive advantage. The HR department has a very important role to play in an organization. Their role includes the hiring of new employees, training them as per their role in the organization, enforcing company policies/ procedures, monitoring their performance, providing compensation as per their performance, motivating the employees, helping the employees in job satisfaction, retention of employees, ensuring workplace security, handling conflicts etc. There should be no shortage of manpower or surplus manpower. The strategies formulated by the HR department should be aligned with the mission, vision, values and culture of the organization. The HR department is responsible for enhancing the efficiency and productivity of employees, which in turn would lead to greater ROI (Return on Investment) and profits (Ofili, 2014). References Hutchison, A. and Boxall, P. (2014). The critical challenges facing New Zealand's chief executives: implications for management skills.Asia Pacific Journal of Human Resources, 52(1), pp.23-41. Mastrini, G. (2008). Developing Countries and the Challenges Facing Commercial Culture.Television New Media, 10(1), pp.96-99. Matheson, T. and Oxley, L. (2007). Convergence in Productivity Across Industries: Some Results for New Zealand and Australia.International Review of Applied Economics, 21(1), pp.55-73. Morison, S. and McMullan, C. (2013). Preparing for the future: challenges and opportunities for management and leadership skills.BDJ, 214(1), pp.E2-E2. Ofili, O. (2014). Challenges Facing Entrepreneurship in Nigeria.IJBM, 9(12).

The Economic Impact of The New Telecommunications Essay Example For Students

The Economic Impact of The New Telecommunications Essay LegislationBy: David ListerCanada has been transformed in recent years into an information based society. Nearly half of the labour force in Canada works in occupations involving the collection and processing of information. In a society in which information has become a commodity, communications provide a vital link that can mean the difference between success or failure. Telecommunications is a fundamental infrastructure of the Canadian economy and society. For these reasons, an efficient and dynamic telecommunications industry is necessary to ensure economic prosperity. Deregulating the Long Distance Industry is the only sure way to ensure that prosperity. Telecommunications in Canada, which include services and manufacturing, employ more than 125,000 people and generate over $21 billion in revenues (Dept. of Communications, 1992, p7). Telecommunications helps to overcome the obstacles of distance in a vast country such as Canada, permitting remote communities to benefit from services taken for granted in large urban centres. More than 98 percent of Canadian households have a telephone, and there are more than 15 million telephone lines for a population of nearly 27 million(Dept. of Communications, 1992, p7). It is therefore not surprising that Canadians are among the biggest users of telecommunications in the world. For example, in 1990, Canadians made more than three billion long-distance calls (Dept. of Communications, 1992, p8). We will write a custom essay on The Economic Impact of The New Telecommunications specifically for you for only $16.38 $13.9/page Order now Innovations made possible through telecommunications have also contributed significantly to the phenomenal growth of the Canadian telecommunications industry. For example, the total value of the major telephone companies investment in their facilities rose from $17.8 billion in 1979 to $40.3 billion in 1990. In the same year, Canadian telecommunications companies reported more than $15 billion in revenues, accounting for an estimated 2.7 percent of the Gross Domestic Product (GDP). In addition, in 1990 the telecom industry achieved a real growth rate (after inflation) of 8.6 percent compared to 0.3 percent for the Canadian economy as a whole. Telecommunications is also Canadas leading high-technology industry; its Research and Development costs of $1.4 billion in 1990 represent about 24 percent of total expenditures in this area. This shows how telecommunications has come to play such a vital role in our society, in addition to being our most important high technology industry (Dept. of Communications, 1992, p9-12). Changes are constantly taking place in the telecom industry. These changes are caused by rapid progress in telecommunications technology, growing demand for new services, the globalization of trade and manufacturing operations, and increasing competition worldwide. It is also important to note that the Canadian telecommunications market of $15 billion is small compared to those of our major trading partners, the United States ($185 billion), the European Community ($125 billion) and Japan ($65 billion) (Blackwell, 1993, p26). These factors were a mounting source of pressure on the previous regulatory structure of the Canadian telecom system. As regulation was eased in other countries around the world, Canada was beginning to lose its competitiveness. The USA and Britain have made strategic decisions to increase competition in telecommunications services and to modernize their information infrastructures. Other countries such as Japan, Australia, and New Zealand are following their le ad. The European Community is considering legislation to unify the European telecommunications market next year (Blackwell, 1993, p22). In order to not be left behind, Canada updated its telecommunications legislation to bring it in line with world developments. For example, a key piece of legislation that regulated telecommunications, the Railway Act, dated back to 1908 (Beatty, 1990, p135). Clearly, with such ancient legislation, new policy was required that would allow a more flexible regulatory system, and not hamper the development of our telecommunications industry (as the Railway Act did). The first steps toward such a policy were taken in 1987 by the Minister of Communications, who outlined three basic principles to guide telecommunications policy making:Maintaining a basic telephone service which is affordable and universally accessible;Encouraging development of an effective and efficient telecommunications infrastructure; andPermitting Canadians in all regions to have access to the same levels of competitive services (Beatty, 1990, p42). .u84f82b5e15d4725c9c925cc4885c3a40 , .u84f82b5e15d4725c9c925cc4885c3a40 .postImageUrl , .u84f82b5e15d4725c9c925cc4885c3a40 .centered-text-area { min-height: 80px; position: relative; } .u84f82b5e15d4725c9c925cc4885c3a40 , .u84f82b5e15d4725c9c925cc4885c3a40:hover , .u84f82b5e15d4725c9c925cc4885c3a40:visited , .u84f82b5e15d4725c9c925cc4885c3a40:active { border:0!important; } .u84f82b5e15d4725c9c925cc4885c3a40 .clearfix:after { content: ""; display: table; clear: both; } .u84f82b5e15d4725c9c925cc4885c3a40 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u84f82b5e15d4725c9c925cc4885c3a40:active , .u84f82b5e15d4725c9c925cc4885c3a40:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u84f82b5e15d4725c9c925cc4885c3a40 .centered-text-area { width: 100%; position: relative ; } .u84f82b5e15d4725c9c925cc4885c3a40 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u84f82b5e15d4725c9c925cc4885c3a40 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u84f82b5e15d4725c9c925cc4885c3a40 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u84f82b5e15d4725c9c925cc4885c3a40:hover .ctaButton { background-color: #34495E!important; } .u84f82b5e15d4725c9c925cc4885c3a40 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u84f82b5e15d4725c9c925cc4885c3a40 .u84f82b5e15d4725c9c925cc4885c3a40-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u84f82b5e15d4725c9c925cc4885c3a40:after { content: ""; display: block; clear: both; } READ: Embodiment and Free Indirect Discourse: Reliance   EssayBill C-62 the Telecom Act, passed in June of 1993, brought these principals to reality. In addition, the legislation gave Canadian Parliament legislative authority over the principal telecommunications common carriers (i.e. Bell Canada, Alberta Govt Telephone, BC-Tel) in Canada. The new legislation defines the powers of the federal government and the regulation that is required to bring Canadas telecommunications policy into the twenty-first century. It ensures the efficient operation of our telecommunications system, maintains and promotes and internationally competitive telecommunications industry, and guarantees all Canadians access to reliable, affordable, and high-quality services. In order to achieve this, the new law centres on two major principals: the first is to open the telecommunications market by having a workable policy for the whole country under the guidance of a single regulatory agency (i.e. the CRTC); the second is to establish a more flexible regulatory framework. The new legislation modernizes and improves the existing system in three ways:1.By updating and modernizing existing legislation that governs telecommunications. Namely, the Railway Act, the National Telecommunications Powers and Procedures Act, and the Telegraphs Act. 2.By making a single agency responsible for regulating telecommunications, and3.By ensuring consistent conditions in regards to access to facilities, local and long-distance rates, and introduction of competition for providing telecommunications services across the country (Beatty, 1990, p42). In addition, the legislation resulted in the creation of a more open domestic market so that all Canadians will have access to relatively high-quality services, regardless of where they live. Advances in telecommunications technology enable companies to offer a wide variety of new services to satisfy the needs and interests of consumers. One of the goals on the legislation is to ensure that all Canadians benefit from innovations in communications. In addition to promoting the economic benefits of telecommunications technology, the legislation also tackles the social needs and interests of users. The legislation also contains measures to protect consumers against possible abuse, including the sending of unsolicited information by telephone or fax machine (Beatty, 1990, p66). The Telecom Act gives the government the power to issue licenses to Canadian telecommunications companies and to set standards for equipment and facilities. In order to be eligible to hold a telecommunications license, the company ,must meet specific requirements respecting Canadian ownership and control. A main requirement is that 80 percent of the companies shares must be owned and controlled by Canadians (Angus, 1993, p17). The legislation, and related regulations, therefore promote Canadian control over the countrys information infrastructure. As well as this, the new legislation ensures that telecommunications policy takes into account the interests of the regions and provinces. Given the fundamental role of communications in Canadian society, and the vital importance of this sector in the Canadian economy, deregulation (or more accurately, easier regulation) of the telecom market will ensure that the Canadian telecommunications industry can successfully meet the challenges of the coming decades. By promoting the establishment of a more open telecommunications market, deregulation will contribute to improving Canadas competitiveness, which is essential to the countrys prosperity and well-being. Telecommunications is the countrys leading high-technology industry (Dept. of Communications, 1992, p1). It is one of the few industries in which Canada is a world leader, and it provides an essential infrastructure for Canadian businesses. The economic importance of this sector has been proved, and the deregulation of telecommunications recognizes the urgent need to give Canada the ability to maintain and promote competitiveness in telecommunications, both nationally and internationally. Deregulation thereby ensures that the telecommunications industry, which is vital for the countrys economy and for all Canadians, can successfully meet the challenges of the next century. Works CitedAngus, Lis. Telecom Act Close to Approval Telemanagement: The Angus Report on Communications Systems, Services, and Strategies. p17, June-July 1993. .ue225226650e060f9b8d746e09e9dc6c5 , .ue225226650e060f9b8d746e09e9dc6c5 .postImageUrl , .ue225226650e060f9b8d746e09e9dc6c5 .centered-text-area { min-height: 80px; position: relative; } .ue225226650e060f9b8d746e09e9dc6c5 , .ue225226650e060f9b8d746e09e9dc6c5:hover , .ue225226650e060f9b8d746e09e9dc6c5:visited , .ue225226650e060f9b8d746e09e9dc6c5:active { border:0!important; } .ue225226650e060f9b8d746e09e9dc6c5 .clearfix:after { content: ""; display: table; clear: both; } .ue225226650e060f9b8d746e09e9dc6c5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue225226650e060f9b8d746e09e9dc6c5:active , .ue225226650e060f9b8d746e09e9dc6c5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue225226650e060f9b8d746e09e9dc6c5 .centered-text-area { width: 100%; position: relative ; } .ue225226650e060f9b8d746e09e9dc6c5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue225226650e060f9b8d746e09e9dc6c5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue225226650e060f9b8d746e09e9dc6c5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue225226650e060f9b8d746e09e9dc6c5:hover .ctaButton { background-color: #34495E!important; } .ue225226650e060f9b8d746e09e9dc6c5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue225226650e060f9b8d746e09e9dc6c5 .ue225226650e060f9b8d746e09e9dc6c5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue225226650e060f9b8d746e09e9dc6c5:after { content: ""; display: block; clear: both; } READ: Polymers EssayAngus, Ian More Discount Options in Unitels Portfolio Telemanagement: The Angus Report on Communications Systems, Services, and Strategies. p15, May 1993. Blackwell, Gerry The Canadian Telecom Market in Perspective Telemanagement: The Angus Report on Communications Systems, Services, and Strategies. p20-32, September 1993. Bill C62 An Act Respecting Telecommunications (The Telecom Act) Ottawa: Canadian Federal Government, 1990. Beatty, Perrin Summary of the Bill Respecting Telecommunications Ottawa: Canadian Federal Government, 1990. Telecommunications: New Legislation for Canada Ottawa: Department of Communications, 1992. Untitled and Anonymous postings from the Internet, including messages from rec.canada and the CRTCs WWW (World Wide Web) site.

Football at Slack Essay Example

Football at Slack Essay Example Football at Slack Essay Football at Slack Essay As the train approaches its destination, the poem gains momentum as though possessed of some new energy, then suddenly slows down. The philosophical discourse slackens too, as Larkin can no longer sustain the intensity of his superior knowledge that extends far beyond the superficiality of socially constructed rituals. He relinquishes the awareness that the journey was merely a frail / Travelling coincidence: the experience now inhabits the past, and Larkin releases his hold on it, leaving him free to pursue the fertile possibilities of the future. Larkin has taken us on a journey through more than simply space and time: it has been a journey through experience and knowledge. It has revealed and observed the substance of Englishness: its landscape and the people who inhabit it. The gentle closing lines of the poem: there swelled A sense of falling, like an arrow-shower Sent out of sight, somewhere becoming rain is an optimistic release of the true meaning of life that can never be fully sustained, or indeed realised, by most Englanders. In the poetry which makes up The Whitsun Weddings, Larkin presents the reader with a simple and uncomplicated depiction of the matter of England, through which it is easy to perceive what is the matter with England. Ted Hughes has an altogether different attitude towards the matter of England, and indeed towards poetry itself. There are few overt references to the English nation in his New Selected Poems 1957-1994, primarily because Hughes does not deem the rational division of the earth into separate states to be of any real importance. : To him landscapes, animalistic forces and the scope of nature are not contingent upon the demarcation of a particular region they are equally in existence the world over. However, certain landscapes in his verse can be identified geographically, and many of these are of England, or at least an England of the past. For example, Remains of Elmet is a series of poems which has as its backdrop the last Celtic kingdom; within this geography Hughes brings together history and the activity of contemporary life to create a mythic effect. England is depicted through the portrayal of the whole of western civilisation. The sentiments contained in Hughes poetry apply to England because it has been shaped by the same processes as western culture, and both are now in the grip of a spiritual and natural paralysis. Hughes harbours a powerful contempt for western civilisation because its values and attitudes have impeded the operation of mans natural energy. 4 He conceives of civilisation as a cage from which man must break free and rediscover basic instincts. Thus the role of contemporary society is negated, and the logical rationalism of modernity is denied, in favour of the evocation of primitive but unrecognised natural forces at work in man and his environment. Hughes sees that being disconnected from this inner [primeval] world, life becomes empty, meaningless, sterile. 5, so he uses poetry as a means to discover this life by giving voice to the figure beneath the mask of civilisation. Social history becomes translated into a natural history by Hughes poetry: in October Dawn for example, the social is related to the evolution of the landscape. 6 October Dawn sets a precarious civilisation against the puissant force of nature, a battle which civilisation inevitably loses. This poem emphasises that western culture is subject to the benevolence of the earth, and can be reclaimed at any point. So A glass half full of wine is left out / To the dark heaven all night like an offering to placate some primeval god. Yet the insubstantial wine glass, an emblem of civilisation, is doomed as natural forces begin to conquer all things man-made: Ice/ Has got its spearhead into place. The delicacy soon gives way to something more forceful, which is reflected by the elemental and energetic diction: a fist of cold / Squeezes the fire at the core of the world. Such is the unbridled power of nature that it has eliminated the civilised man and all evidence of his existence, and reinstated the Mammoth and Sabre-tooth, but has only just begun its domination. The potential of the landscape is immense: And now it is about to start. Football at Slack appears in Remains of Elmet, a collection that focuses on a real world inhabited by real people as opposed to the mythopoeic world of Crow, for example. Here, the human and the elemental interact in an exhilarating celebration of vitality. But significantly the human activity of football, a game that occupies an increasingly central role in the culture of England, is contained within the bounds of the landscape: Between plunging valleys, on a bareback of hill. The football game is recounted in a gently mocking tone; the football players take on an absurd quality, and become almost clown-like figures: Men in bunting colours / Bounced, and The rubbery men bounced after it. There is something incongruous about the whole activity men flailing around in the landscape, chasing a ball while the enduring hillside looks on. As always, nature exercises control over the activities of man: The ball jumped up and out and hung on the wind / Over a gulf of treetops. Nature exerts its powers on the men, as though in teasing; for although: the rain lowered a steel press leaving the players practically submerged, they remain: washed and happy. Man interacts with the landscape, and there is the connotation that the landscape watches the match and is entertained by it. Hughes identifies in this football game a vestige of mans natural energy. Yet although in this instance the natural and the social operate side by side in a complicit agreement, Football at Slack carries the suggestion that the hillside could at any time unleash its power on the comical figures: a golden holocaust / Lifted the clouds edge. A bleak, physical landscape once again has supremacy over humankind, and primitive energies possess the advantage over the peculiarities of western civilisation. An awareness of the carnal mentality shared by animals and humans alike is basic to Ted Hughes. 7 The impulse to get back to a new and more vital life principle is ever present in his poetry -he strips humanity down to a bare animal in order to attempt a reconciliation with a consciousness that has insisted on the alienation from the inner life. The Long Tunnel Ceiling is a drama of consciousness, and illustrates the way in which the observation of animals, as representative of the true order of nature, provides the stimulus for the re-acquaintance with our true selves. In The Long Tunnel Ceiling, the sight of a trout in a canal marks a departure from the mundaneness of modern life, and the verse that contains it. The fish takes on the persona of a natural god, a: Master of the Pennine Pass, and in that capacity is exalted, indeed almost worshipped, by Hughes. The sighting of the: Molten pig of many a bronze loach triggers in the poet an imaginative flight into a mystical, natural landscape a flight on which he is accompanied by the reader: Brought down on a midnight cloudburst In a shake-up of heaven and the hills When the streams burst with zig-zags and explosions. An encounter with a single, inert fish initiates a mental and spiritual departure from the heedless bustle of modern life, with its: Lorries from Bradford [and] Rochdale that pass insistently overhead. The animal is accepted as a desirable and precious aspect of the self; against this knowledge, the industrial society that surrounds the poet and the trout fails to possess any meaning. We are left with an awareness of a wild god that flowers like a symbol of hope and sustenance amid the relentless passage of modern life. Her Husband is one of the few poems by Hughes to possess a socially oriented view. A precarious social hierarchy, with males assuming a higher status because they know: The stubborn character of money, is portrayed. The existence of humans and their ultimately insignificant social structures are sustained through the violation of the landscape. Thus civilisation is supported and underpinned by nature. Yet the poem suggests that the physical earth will revenge its desecration at the hands of ruthless humanity: Their jurors are to be assembled / From the little crumbs of soot. The transience and superficiality of western culture is contrasted with the enduring and far superior presence of the landscape and its fossil fuels: Their brief / Goes straight up to heaven and nothing more is heard of it. The farcical notion of the rights of humanity is burnt away as effortlessly as the coal. Hughes portrays basic natural forces with a language of energy and vigour, and in doing so creates a mythic dimension. The poetry of Ted Hughes is neither social commentary nor a straight-forward description of the geography of England. It condemns the whole of western culture, of which England is a part, for distancing itself and its people from the strong primitive urges that comprise the inner self. His aim is to: reconnect our own natural energies with those in the external, natural world8 through the medium of poetry. Both Philip Larkin and Ted Hughes both examine the matter of England, and expose its flaws. But their attitudes towards and treatment of this England differ radically. The term English poets seeks to unite the two perspectives of two poets that remain essentially irreconcilable.

Bringing Back Traditional Toys in the Technological Age Essay

Bringing Back Traditional Toys in the Technological Age - Essay Example As the study discusses in preschools where learning areas divide the classrooms, children gravitate to those areas where more possibilities in play are foreseen.   Usually, these are in the Make-believe area, filled with housekeeping toys like kitchen furniture, telephones, tea sets, cooking sets, tool sets, doctor kits, and the like which encourages creative imaginings.  From this research it is clear that one of the most popular areas in the classroom frequented by children is the Block Area where children spend time building their own constructions with wooden block pieces of many sizes and shapes.   During block play, children seem to get lost in their own imaginative world as they plan, design and build the structure one block at a time, carefully choosing the right block to stack on a particular place. This paper will thoroughly discuss the value of block play in the early childhood education setting.   Despite the widespread availability of new educational tools and te chnology, the traditional blocks developed nearly a century ago by Caroline Pratt, remain one of the most enduring mediums for early childhood education and even in the primary grades.  Unit blocks are those small hardwood blocks filled with potential for creative play.   These blocks are designed in a 1:2:4 size proportion emphasizing the size relationship among the different blocks.   Aside from rectangular and square-shaped blocks, there are cylinders, archs, half-circles, ramps, and many more shapes in the set.

Ethical dilemma about the same sex marriage Research Paper

Ethical dilemma about the same sex marriage - Research Paper Example text, the â€Å"Firm Balk at Gay Wedding† can be viewed as demonstrative of both ethical dilemmas raised by gay marriages and the way it can make interests of people clash. To start with, the gist of the article is a controversy concerning the human rights and religious views of a person as far as gay marriages often make these considerations collide. For instance, as it was explained in the article â€Å"Firms Balk on Gay Weddings† by Nathan Koppel and Ashby Johnes, people refused to serve wedding ceremonies of gay couples as it would insult their religious convictions. (Koppel & Johnes) Subsequently, there raises the dilemma of whether it is ethically right to deny gay couples services due to personal views. Obviously, there could be various opinions on this question, depending on the approach one uses. From the duty-based ethics, a person who denies services to a gay couple is right as far as he/she does it due to believing in immorality of such relationships. The basics of the given theory are found in the works of Immanuel Kant, one of the most influential proponents of deontology. According to it, a person is morally obliged to act accordingly to a set of principle and rules, regardless of whether an outcome would be good or bad. (Shakil) Putting it in other words, the only criterion to evaluate the ethics or morality of a decision or action is this action or decision itself. Subsequently, applying this theory to the situation described in the article, it is right to allow people to deny serving a gay couple if they act in accordance with their religious beliefs. In contrast, the given situation can be regarded as wrong when appealing to the outcome-based ethics that obliges to evaluate the degree of morality of an action or intention on the basis of the consequences it will bring. ("Consequentialism," 2014) Subsequently, the fact that business owners denied gay people an access to the services, such as â€Å"baking cakes for the ceremonies† is wrong

Distribution Networks For Consumer Goods In India Marketing Essay

Distribution Networks For Consumer Goods In India Marketing Essay ABSTRACT In this paper we look into the various distribution networks employed by leading companies in the consumer goods sector. We try to find the benefits of different distribution network designs to various companies. The reason why these leading companies have decided upon that particular distribution network design will be found out in this particular paper.in this paper we see into the role of distribution networks in the supply chain of consumer goods. The companies we look into are Hindustan Unilever Limited, PepsiCo Limited and Nestle India Limited. Distribution networks are channels that move various kinds of products and services from one place to another. They are also known as marketing channels, they are made of independent organisations such as distributor, retailer, sales agents, etc. which are involved in the making of products and services and ensuring them to reach its final consumers. The concept of distribution network is a very wide concept of which distribution channel is just one component, they are tangible systems of interconnected sources and destinations through which products and services move on their way to final customers. Every distribution network has two parts: Places where the products and services are stored such as factories, warehouses, retail outlets, etc. a set of paths that connect these places such as land, sea, air, satellite, cable, internet, etc. Distribution networks can be categorized into complex and simple. A simple distribution networks the one which consists of a single demand and to fulfil that only a single source of supply and a fixed path that connect the source with other parts of the networks. Managers decide upon a particular distribution network based on what and how much they have to ship, based on internal purchasing and inventory consideration. In short distribution refers to the efforts done to move the products and services from the manufacturing plants to the final customers through the various independent organisations in between such as retailers and wholesalers. The main aim is to ensure the products reach the final consumers into the simplest way and also the cheapest way. A good distribution network provides a great competitive advantage to the firm whereas a bad distribution network can lead to the failure of even a very superior product. Hence a distribution network should be well chosen and a lot of thought process should go into it. DISTRIBUTION CHANNELS FOR CONSUMER GOODS The distribution networks that the companies usually use for consumer goods are the ones which use both the distributors or the wholesalers and the retailer and thats because it allows them exposure to the wide networks that wholesalers have already established. Products that are of low quantity and of common use are usually distributed via intermediaries and those products that are expensive are usually sold by the producer itself. Products that are heavy and bulky or are perishable are subjected to shorter distances and are distributed directly. The main aim in all of it is to reduce the cost as much as possible. Products such as electronic appliances need after sales service also to provide the customers all the relevant information to use it. The firms that produce large variety of products in large number may develop their own retail outlets and distribute their products through distribution centres whereas firms producing products in small quantity may contract wholesalers as intermediaries and get the products delivered to retailers to be sold to the end customers. For products that are newly launched they need a wider distribution network so that they can reach as many consumers as possible. They need to reach all the retailers before the marketing efforts start hence many intermediaries may be required. While products which are on the last few stages of their lifecycle may need less intermediaries because the sales and the demand drops down by this stage. Firms that are small in size may depend on few number of intermediaries various large firms may appoint large number of intermediaries for a wider distribution network. The type of intermediaries also affects the choice of distribution networks like a consumer goods producing firm may require intermediaries which could increase the sales of the products i.e. the middlemen that are well known and have a goodwill in the market and those who have large storage capacities for large volumes of products to be distributed. All the above discussed factors affect the decision on which distribution network to be chosen for consumer goods hence a manager should efficiently choose which middlemen to choose and what channel to follow for sending their products to maximum population of consumers in the minimum possible cost. LEADING CONSUMER GOODS FIRMS OPERATING IN INDIA Some of the leading consumer goods firms operating India may be: Hindustan Unilever Limited PepsiCo Limited Nestle India Limited HINDUSTAN UNILEVER LIMITED It is a subsidiary of UNILEVER which has market capitalization of $ 14 billion. It is an FMCG major which owns around 35 of Indias very powerful and trusted brands and is a market leader in many of the consumer goods categories such as dish wash, personal wash, fabric wash, skin care, hair wash, jams, packet teas, talcum powders, etc. and it is number second in the toothpaste, instant coffee and ketchup segment. HUL products are available at approximately seven million distinct outlets of the country, it is used in one of every twenty eight houses and fifty nine percent of these outlets are located in rural India. HUL also serves certain stores directly and that amounts to around one million and has a wide network of seven thousand stockists and distributors There are about 35 CFAs (Carry Forward Agents) appointed by HUL in the country who serve the stockists with the products. The trade mainly comprises of grocery stores, chemists, kiosks, wholesalers and general stores. It is known for providing tailor made services to all its distribution channel partners. They have about two thousand suppliers that supply to forty different manufacturing plants of HUL that are decentralized across two million sq meters of the territory. HULs approach to distribution is divided into 3 segments based on the accessibility of the area and the turnover per market: Direct coverage: under direct coverage HUL distributes its products from its manufacturing plants to the Carry Forward Agents. From there the products are transported to the stockist or the distributor and finally to the retailers. Indirect coverage: HUL has certain stockists for a group of villages located nearby, the products are first delivered to the stockists from the manufacturing plants and then they deliver the products to the villages around them. Streamline distribution: in areas of low accessibility but high turnover per market, the products are delivered to the distributor by the CFAs which delivers the products to sub-stockists in rural areas located in the villages itself, they are also known as the Star Sellers. In order to reach the rural population HUL started the PROJECT SHAKTI in 2000. Under this project HUL has partnered with Self Help Groups (SHG) of rural women who get trained by HUL and also get support from government agencies and NGOs and they first receive HUL products from the rural distributor and sell them to various villages. They are basically Shakti entrepreneurs commonly referred as Shakti Amma who have helped HUL extend its distribution network to around 80000 villages of India. PEPSICO LIMITED Pepsico entered India in 1989 and has since then grown to be one of the largest food and beverages company of the country. Pepsi owns many of the leading food and beverage brands of the country such as Pepsi, Mirinda, 7up, Aquafina, Gatorade, Tropicana, Slice, Leher, Dukes, Lays, Uncle chips, Kurkure, etc. For the distribution of their products they use the Direct Store Delivery (DSD) system which is the key method for distribution of products such as food and beverages, home and personal care products, etc. It is a type distribution process in which the companies ship their products directly from the manufacturing plant to the final consumers. Direct Store Delivery (DSD) system: Pepsico uses a system called GES which stands for geographical enterprise solution and it is the reshaping of the powerful direct store delivery system. In addition to great products and tremendous brands, the strength of Pepsicos DSD supply chain has been another driver of the companys success. DSD means that it brings their products directly to stores and then their employees put the products right on to the store shelves. This system has a multiple benefits: it ensures the company gets great penetration of all its products that the products are delivered safely and efficiently it also enables Pepsico to provide great service to its customers and gives them an opportunity to work directly with their customers to get the space they need to reach their consumers. DSD system is one of its greatest competitive advantages. The aim at GES was to use the latest technology and lean supply chain thinking to dramatically improve their DSD system and ensure that they could support another 30 plus years of growth. For their customers they have improved their service and accuracy and dramatically improved their ability to bring new items to the market. For their consumers they will be able to improve their products freshness by over one week and get unique products that they want at their store instead of just a general line up of products. As the product is made at their plants from where it is then sent to large distribution centres in the metro areas, also to the distribution centres in the rural markets. Now in this model store orders are either picked at the distribution centre or even at the back of the road truck. Once the orders are placed they are then sent to the stores on the familiar trucks that one sees on the road today. Their sales team members are limited by the number of line items that they can carry based on whats in a distribution centre or on the truck and that means their customers dont always have full access to their full line of products. Well GES changes all of that. With GES the orders are not placed at the distribution centres but are hand held and are transmitted back at the manufacturing plant and the plants are now all fitted with the latest automated picking technology where these orders get assembled. Once they are assembled they can now take the large format orders to the stores like Big Bazaar or other super markets and they can go directly from plant to stores completely bypassing distribution centres altogether. This is the most efficient supply chain possible direct from plant to store. It also enables their customers to choose from their full line of product offerings as they no longer can be limited by what the distribution centre or the truck can carry. For small format customers like seven eleven our other stores things are slightly different. In this scenario they ship orders to small cross dock facilities called product exchange centres. Once the product gets there it is then transferred on 12 truck s and driven to stores by their own sales people. So since they no longer carry inventory on their trucks they are able to use much smaller vehicles and reduce drive mile and that helps them improve their environmental footprint. The other important benefit of GES is that their plant based pick centres are being configured to handle over a 1000 line items which is more enough to handle their growth in the next 10 to 20 years. The pick centres that enable them to pick orders at this scale are in the form of large pallets and are automatically depalletised. Once all the cases are picked, they find their way into the collection area where they are automatically released in exact store order to get to their delivery trucks and not only are they in store order but they are also ordered just like they are at the shelves in the stores. So it makes it very efficient to merchandise their product at the store. Pepsico also uses other methods of distribution such as Broker Warehouse Distribution (BWD) in which it delivers its products and services to the distributors and from there to the retailers. It also uses Vending and Food Service (VFS) which is method according to which Pepsico distributes its products to the restaurants. NESTLE INDIA LIMITED It is the worlds number one health and wellness company. It was established in 1866 in Switzerland. Since then it has delighted its customers worldwide. It is well known for its distribution all over the world and also in India. Its aim is to provide its customers with the tastiest and the most nutrient filled foods and beverages night and day. It has wide spread distribution network all over India covering all the major states and cities and also most of the villages. The company has divided its distributors into two categories i.e. trade distributors and the chocolate distributors. Trade distributors deal with products such as Maggi, Nestle Dahi, etc. whereas the chocolate distributors deal with products such as chocolates, sweets, etc. Every distributor has appointed a person who goes to various outlets every few days i.e. once or twice a week based on the type of area. They take the order from the outlets and either delivers it at the very moment or may be next day. It is assumed that any retailer has a limited amount of money to buy products for a particular day. Hence Nestle believes that sending more than one retailer would be more beneficial as the retailer shells out limited money for a single distributor and hence more distributors will get more number of orders. They have also started an operation STING under which their sales representatives go on bicycles and sell small amounts of products to outlets that are small and not much catered to like pan walas, etc. The stocks that are manufactured at the plants and then packaged finally for shipment are delivered to the mother godowns at various places. The stocks from the mother godowns are sent to the Carry and Store Agents (CS) where they are stored as a property of Nestle. The money for the stocks are given as guidelines given to the CS and the Cash Distributors (CD) via invoicing. Along with the main products they also store with them give aways and support materials such as stickers and free gifts, etc. Note: the wholesalers are not a part of the formal structure of Nestle Indias distribution network for NCR. They make bulk purchases from the distributors directly thereby leveraging on the margins. The products and services of Nestle India Limited are first manufactured in the factory and transferred using a Transfer Challan to the Mother Godown (one for a large geographical area). From the Mother Godown the stocks are transferred to the Carry and Stock Agents (CS) using a Transfer D.A. Till here the stocks are a company property. Then via invoicing the stocks are transferred to the Cash Distributors and finally to the Stockists. At these stages the ownership of the stock transfers from the company to the Cash Distributors and Stockists. Transport: in order to carry perishable food and beverage items such as milk, curd, etc. the company ensures a transport system having refrigeration facilities on board. The company also has cold storage facilities at its Mother Godowns at various locations so that the goods do not get spoilt during storage even for a few hours. Hence the company ensures that the health factor remains intact. They have dedicated Air Conditioned Vans for the transport of products like chocolates from the Mother Godown to the Cash Distributors. The following is the transport system being used by the company: Selection of distributors: The various distributors are selected based on certain criteria which are as follows: Capital investment: the distributors are selected based on the money they invest and also the money they can invest in the business in the future. It is not only based on the turnover that is necessary in the present but also in the future. This is also based on the amount of growth the company is expecting in that particular area. The amounts required may change from region to region. Relevant experience: according to the company norms it is vital that the distributor that they choose should be having some past experience of being a distributor in the FMCG sector. The main aim here is that the company will not have to give him any training in the same field. The company also aims at selecting dedicated distributors hence it ensures that the distributor it chooses does not work for a competitor so that it only focuses in distributing products of Nestle. For example if choosing a distributor for Nestle milk products it would select a distributor who already distributes Nestle products such as Maggi so that he is dedicated towards entire range of products and not only a particular SKU. Infrastructure: the distributor should be having the necessary infrastructure required for storing and distributing the various products such as cold storage, sales men, warehouses, transport vehicles, etc. However there are no fixed guidelines for selecting a particular distributor. The company has the discretion to select a particular distributor based on the region or the market it is serving or planning to serve. Incentives to the Distributors 2) scheme spread over 2-3 months: the distributors are given monetary benefits such as extra margin of 2-3 % if the sales targets set are achieved and the growth rate is high for example a 15 % growth rate means a distributor having Rs 1 lac sales will have more benefit than one having Rs 25000 sales. The benefits can also be in kind such as free gifts on achieving targets. It is always kept in mind that even with such rewards he gets monetary benefit for example by selling it. 3) Certificates: distributors achieving targets are also given certificates of acknowledgment which they may frame in their shops as a certificate from a company like Nestle is valued by everyone. Motivation of Channel Partners Proud to be Nestle The company keeps on coming up with schemes to give rewards to the distributors for achieving targets and also to build good and long term relations with its distributors. One such scheme that became successful was Proud to be Nestle Super awards for super achievers! launched on March 30, 2002. They are all open for the following: Area Sales Managers Sales Officers Cash Distributors Pallet Salesmen (these are the officials that work under the sales officers in order to enable him to handle a wider area of distribution.) Distributor Salesmen (these are sales men who work under the distributors are hence paid indirectly by the company) Merchandisers How does it work? Step 1: the following are the criteria that need to be fulfilled: The targets need to fulfilled to the 100% for the quarter III RDBN turnover growth should be at least 10% in the last year Quarter II. Duration should be: Invoicing: 01/04/2011 29/06/2011 RD: 02/03/2011 23/06/2011 Step 2: all the ASMs that fulfill the above criteria are then ranked on the basis of an index number. INDEX = % RD turnover growth * absolute value increase Step 3: now prizes are awarded to the top ASMs. The winning team comprises of: All Sales Officers in the ASM team 2 top ranked Cash Distributors in each Sales Officer Zone (Index = %RD growth * absolute turnover increase) Two distributor salesmen in each of the top two Cash Distributors The sales officers on the basis of the quality of merchandising achieved select a merchandiser to be awarded. The awards are mentioned in the table below: RDBM T/O growth achieved SO CD PS DS Merchandisers 20% + 5500 3500 2300 2000 1200 15-19.99% 4500 2500 1800 1500 1100 10-14.99% 3500 1800 1300 1000 1000 The ASM teams are ranked at the top win certificates and trophies. Evaluation When a distributor gets selected he is evaluated based on his sales targets but he does not lose business from the company until he under performs for a long period of time. Also the targets vary based on the region where he is located because each area may have a different sales projected. DISTRIBUTION IN PRACTICE (DIP) TRAINING For the distributor and the Carry Forward Agents there are training programs offered by the companies to the give them the in depth knowledge of the business aspects. Following are the training programs Quality System Good Warehousing Practices (GWP) Good Distribution Practices. Major aspects of the program include: Stacking as per norms: First In First Out (FIFO) method is used for Inventory management. The pallets are arranged in an orderly manner that too away from the walls so that they do not get spoilt or damaged. Also there is enough space between the pallets to move around freely. Good Warehousing Practices Security Fire Fighting: special precautions are taken to prevent damage by fire and also appropriate measures are taken to fight fire. Control of Pests Cleanliness/Tidiness Temperature record and maintenance at the Air Conditioned Godowns Proper ventilation All the taxes and licenses are given as per the government norms Transportation: availability of reliable sources of transportation to and from the godowns or warehouses. Proper Loading / unloading: proper loading and unloading of the pallets take place. It is either automated or the labour is given proper training and instructions to handle them with care. Remittance: the remittance is deposited on a timely basis. The warehouses have a record of all the Sales Tax given and the exemption certificates Accounting The record of Receipts and the data of dispatches are maintained in registers for refrence whenever required. In case of shortages they are handled seperately. The Carry Stock Agents are responsible for handling the Sales tax and the Octroi. A different registered is maintained for the freely distributed material. All the expenses that take place are handled by the Carry Stock Agents which are then paid back to them by the company. Handling of Bad Goods: The good and the bad or spoilt goods are separated from each other and are accordingly marked salable or not salable. Temperature control: there are special provisions for Air Conditioned warehouses for products like milk products and chocolates and also vehicles that have a facility for cold storage. CONCLUSION As seen above that the consumer goods in India usually use a distribution network that has few number of intermediaries in between as these are fast moving goods and need some middlemen to make it possible to reach far away locations in minimum time possible. For a company like HUL the products are not perishable and a delay by one or two days can be tolerated. But when it comes to a company like PepsiCo and Nestle they have certain perishable food and beverage items that need to be transported quickly and safely. Hence this means food and beverage firms have their warehouses located nearby so that transport doesnt take much time or they may even use faster modes of transport such as railway, etc. but for a company like HUL the warehouses may be a little far away with slower modes of transport. Hence according to the needs of the firm and the type of products or services a distribution network is well chosen to be competitive and better serve the customers. The main aim always is to deliver the products safely in the minimum cost possible.